You'll Never Make Everyone Happy (That's Actually Good News) [TMR #057]

You'll Never Make Everyone Happy (That's Actually Good News)

As a founder, you want everyone to love your product.

Understandable.

But mathematically impossible.

At scale, perfect execution doesn't exist - and the numbers prove it.

Look at Ridge Wallet for example. Ridge processes over 1,000 orders every day [1].

Even with 99.9% flawless execution, that's still one unsatisfied customer.

Every. Single. Day.

Do you think that stops them from producing 1,000 the next day?

Definitely not!

Most entrepreneurs crumble at their first negative review.

And in return they:

• Spend hours crafting the perfect response

• Completely overhaul working systems

• Let one complaint derail their entire week

• Take it personally and spiral

If this is you, you need to stop it.

It's not the end of the world!

I've watched countless solid businesses implode because their founders couldn't separate emotions from metrics.

That 0.1% starts driving every decision.

You can have the best product, the best service, and the best intentions - and someone will still be unhappy.

My first agency taught me this lesson the hard way.

Every negative comment felt like a knife to the gut.

I'd lose sleep! And I'd question everything!

The result? Growth stalled while I obsessed over perfection.

If you have something worth growing, and you don't want to let your emotions take control when negativity comes your way:

- Set clear expectations upfront

- Build systems that serve the 99%

- Handle issues promptly, but don't overreact

- Track your actual satisfaction metrics

Emotions lie. Numbers don't.

A satisfaction rate above 99% means you're absolutely crushing it.

Focus on the metrics that matter.

Your business needs you thinking clearly, not emotionally spiraling over inevitable bumps.

Perfection paralyzes.

Sources:

[1] Ridge Wallet company data, 2023