The Death of "Good Results" [TMR #058]

The Death of "Good Results"

Just got off the phone with 3 different agency owners.

All crushing metrics.

All hitting goals.

All losing clients.

And they all share the exact same problem:

They've become commodities.

Here's the thing about commodities - nobody fights to keep them.

You don't cry when you switch paper towel brands.

You don't lose sleep over changing gas stations.

You definitely don't stress about picking a different vendor for office supplies.

Because commodities are replaceable. And replaceable means disposable.

This is where most agencies go wrong. They think delivering good results is enough. They focus on:

• Monthly reports

• Performance metrics

• Project deliverables

• Service updates

But here's what they miss: Every other agency is doing the exact same thing!

You're not special because you "get results."

You're not unique because you "hit goals."

You're not irreplaceable because you "deliver on time."

That's the bare minimum.

Want to know what actually keeps clients?

Transformation.

When you're just a service provider:

• You compete on price

• You're compared to alternatives

• You're treated as an expense

• You're first on the chopping block

But when you're a transformation partner:

• You're part of the vision

• You're embedded in strategy

• You're tied to growth

• You're seen as an investment

The difference?

Service providers focus on what they do.

Transformation partners focus on what they change.

Look at your last client meeting:

Did you talk about metrics or mission?

Did you discuss reports or roadmaps?

Did you present data or direction?

If you're replaceable, you will be replaced.

Want to 3x your client retention?

Stop being a commodity.

Start being irreplaceable.

Simple? Yes.

Easy? Heck no.

Required? Absolutely.

Because in a world where everyone's "getting results," the only thing that matters is being unforgettable.

And commodities?

They're forgotten before they're gone.