Revenue is a vanity metric - TMR #36

“$100k/mo”

sure…

You’ve been sold a lie.

For 3 years, the marketing gurus told you to sell sell sell.

Fulfill later.

They touted top-line cash-collected in a single month as MRR.

They told you to set and close appointments, every day, and keep selling no matter what.

And now, those agencies are out of the picture.

Those agencies went from “$100k/mo” to $0 pretty hard—but you don’t hear about that.

You don’t hear about how they were barely making 20% profits and stressed to the max.

You don’t hear about the relationships they’ve burned to the ground for an extra “$10k/mo”

Instead, now, those failed entrepreneurs are coaching.

They are telling you to focus on profit and retention.

They are telling you that “only the profit you take home matters.”

The trend right now is the complete opposite of what it was over the past 3 years.

They continue to spoon-feed you BS and you keep buying it.

…

But here is where my business thrives.

Slow and stead wins.

Patience wins.

This is why I've been here for 15 years and will be here for another 15.

This week, stop looking for the “quick” solution. Stop looking at shiny objects.

Start focusing on 1 year, 5 year, and 10-year visions.

The more patience you can have, the more successful you can be.