If You're Not Obsessed, You're in the Wrong Business [TMR #068]

If you want insane success, you need to be obsessed. Not interested. Not motivated. Obsessed.

And if you’re not? You might be in the wrong business.

I know that’s harsh. But it’s true.

Let me explain what I mean by obsessed.

When you’re truly obsessed with what you’re doing, you don’t have to “find time” to work on your business. You have to force yourself to stop working on it.

You’re not avoiding it. You’re not procrastinating. You’re not scrolling social media instead of building.

You’re thinking about it in the shower. You’re sketching ideas at dinner. You’re waking up at 3 AM with a solution to a problem you’ve been wrestling with.

That’s obsession.

It’s unconventional, but if you have too much time for family, friends, and health... you might not be obsessed enough with your work (assuming you’re not living the 4-hour workweek already).

I’m not saying you should neglect your family. I’m not saying you should destroy your health. I’m not saying balance doesn’t matter.

What I’m saying is this: when you’re obsessed with something, you have to deliberately carve out time for the healthy things. You have to schedule family time. You have to block off gym sessions. You have to remind yourself to eat.

Because your default mode is work.

If your default mode is Netflix, scrolling, or “finding things to do” because you have all this extra time on your hands? That’s a red flag.

You’re either avoiding the work or you’re not in the right field.

Now, regular success? You can get that with discipline. With consistency. With showing up.

But ultra success? The kind that changes your life and your family’s life? That only comes from obsession.

Think about anyone at the top of their game:

Athletes training when everyone else is sleeping.

Entrepreneurs missing parties because they’re building.

Artists creating until their hands hurt.

They’re not “balanced” in the traditional sense. They’re obsessed. And they manage everything else around that obsession.

So here’s what I want you to ask yourself this week:

Are you obsessed with what you’re doing?

Or are you just going through the motions?

Are you having to carve out family time because work is consuming you in a good way?

Or do you have tons of free time because you’re subconsciously avoiding your business?

There’s no judgment here. This is just data.

If you’re not obsessed, that’s okay. But it means one of two things:

You need to find something you can obsess over

You need to adjust your expectations about where you’ll end up

You don’t need obsession to be successful. But you absolutely need it to be insanely successful.

The question isn’t whether obsession is healthy or unhealthy. The question is: what are you optimizing for?

If you want a comfortable life with good balance, you don’t need obsession.

If you want to build an empire, you do.

Neither is wrong. But you need to be honest with yourself about which one you’re actually after.

Because if you’re sitting around complaining about not having the success you want while also having tons of free time you’re not using... that’s not a resource problem. That’s a priority problem.

You’re either in the wrong business or you’re lying to yourself about what you really want.

So this week, get honest.

Are you obsessed? Do you need to be?

And if the answer is yes but you’re not there yet... it’s time to find something worth obsessing over.

Your move.