Do what doesn't make sense

Have you ever felt stuck?

I interviewed over 50 marketing agency owners in the past few weeks and I get definitely tell you that, no matter what level you are in business, you will get into a RUT.

Larger companies (ie: more experienced business owners) are able to get untuck quicker compared to less-experienced owners because they have been there multiple times—but they still get stuck nonetheless.

I know for me, times when I’ve felt stuck it is simply because I find myself doing the same thing.

Making the same decisions.

People tend to make the decision that makes the most sense to them—as they should.

BUT, when you’re in a rut, you have to learn to go against what you would normally do.

You have to do things differently if you want a different outcome—mind-blowing, right?

I’ve learned that sometimes you have to just make the decision that doesn’t make the most logical sense and just go with it.

THAT is how to break out of a rut.

Choosing decisions that you wouldn’t normally choose out of logical reasoning (or out of laziness… 👀)

Make it a point, RIGHT NOW, to choose to do thing differently this week.

Do you normally spend an hour perfecting your ad creatives? Spend 10 minutes instead.

Let experience guide you towards making fast decisions.

Do you normally just roll out of bed with a 3-day old t-shirt to conduct a sales call? Maybe get up, go for a run, take a show, and put on a collared shirt 🤷‍♂️

If you’re winning, keep winning. But if you’re stuck, DO WHAT DOESN’T MAKE SENSE.

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