Are You Using Social Media, or Is It Using You? (Here's How to Tell) 👀 [TMR#040]
PLUS, learn my "Engage or Exit" tactic to improve your social media experience.
Are you using social media, or is it using you? 🤔
As business owners, we know we need social media. It's where our audience hangs out, where we build our brand, where we connect and grow.
BUT, you also know it's a massive time-suck if we're not careful.
I've seen too many agency owners fall into this trap. They log in to post content or check analytics, and suddenly it's two hours later, and they've accomplished... well, not much.
I know, because I've been there too.
It's time for a mindset shift. 💡
"Use Social Media, Don't Be Used By It"
Social media platforms are designed to keep you scrolling. They're not evil - it's just business. But as business owners, we need to be smarter than the algorithm.
Enter the 90-9-1 Principle:
90% of users just view content
9% of users interact sometimes
1% of users create content
Most of us fall into that 90% more often than we'd like to admit. But here's where it gets interesting - the real value is in the 9% and 1%.
So, I've got a challenge for you. It's a hack that's completely changed my social media game, and I think it could do the same for you.
My "Engage or Exit" Tactic:
Open your social media app of choice.
For every post you see, comment or share -- whatever feels right. But don’t just “like” the post.
Keep going until you hit a post you don't want to comment on or share.
At that point, you have two choices:
Unfriend/unfollow that person or group
Close the app
Sounds simple, right? But here's what it does:
Forces you to be an active user, not a passive scroller
Helps you curate your feed to only what's truly valuable
Naturally limits your time in the app
It's like Marie Kondo-ing your social media. If it doesn't spark engagement, it's gotta go!
I've been using this trick for over a year now, and it's an absolute game-changer. My feed is more relevant, I'm building stronger connections, and I'm spending way less time mindlessly scrolling.
This week, I challenge you to give it a try. Use social media like the powerful business tool it is, instead of letting it use your precious time and attention.
Remember, your time is your most valuable asset. Invest it wisely.
I want to hear how this works for you! Hit reply and let me know your thoughts!
Let's make this the week we take control of our social media use, instead of letting it control us.
This is your Monday Reset. Now go out there and use that social media like a boss! 💪
Keep hustling,
Wes
P.S. If you know someone who needs this wake-up call, forward this TMR to them. Spread the productivity!