Accountability [TMR #064]
Monday’s staring you down, and too many of you are already coasting.
As a coach, I see it constantly: agencies stuck because they’re not holding themselves—or their clients—accountable.
No action, no progress, just excuses.
You’re letting goals slip and clients drag their feet which is not helping anyway (but hey, it is easier!).
That’s not how you build a business; that’s how you stay average.
Time to get serious and lock this in.
The Problem: You’re Both Slipping
I’ve coached hundreds of agencies, and the pattern’s clear. You start strong, but overwhelm or doubt kills your drive. You avoid big moves or settle for vague plans.
That's a problem in itself -- and because you do not have this under control, you let your clients do the same.
And client? They’re often worse.
Late feedback, ignored tasks, or goals that don’t match reality. Without accountability, you’re both spinning wheels.
Last year, I worked with a mid-sized agency bleeding time on a client who never delivered assets. Projects stalled, the team was frustrated, and cash flow suffered.
We decided to get ruthless: we set a hard deadline for the client’s inputs, documented it in a shared ClickUp board, and held weekly 10-minute calls to check progress.
I told the client how we’d pulled an all-nighter to meet our end of a past project—showing we were all in. They stepped up, delivered, and the project wrapped 20% under budget. Accountability (and holding them accountable) changed the game.
Your Tactical Plan
Here’s how to make accountability stick—for you and your clients:
Set Real Goals
Forget “grow revenue.” Define precise targets, like “close $30K in new contracts by November.” For clients, align on specific outcomes in the first meeting. No clarity, no win.
Document Everything
Write down every deadline and deliverable in a shared doc or tool like ClickUp. Make responsibilities painfully clear—yours and theirs. This is your contract’s backbone.
Track Religiously
Use a simple ClickUp board with three columns: To Do, In Progress, Done. Update it daily. For clients, set a weekly 10-minute call to review tasks. No updates? Call it out.
Show Up First
Lead by example. Meet your deadlines, admit errors, and grind through tough spots. Share a quick story with clients about a time you went the extra mile—they’ll mirror your hustle.
Your Monday Tactic
Open ClickUp (or your tool of choice) today. Create a board with one goal for you and one for a problem client. Add tasks, deadlines, and a shared view. Schedule a 10-minute call for Friday to check progress.
The "how" here doesn't matter as much as the "what."
Just get the outcomes clear and follow-up to see progress.
This goes for you, and for your clients.
Final Word
Accountability isn’t optional; it’s the line between surviving and dominating.
You’ve got the skills. Now execute.